Instagram Resmi Blogu Ne Söylüyor?: Maxqda ?le ?çerik Analizi
نویسندگان
چکیده
Bu ara?t?rman?n amac?, Instagram resmi blo?unun kullan?m pratiklerini ortaya koymakt?r. Çal??ma, Instagram’?n bir ?irket olarak kendisini yeni medya ortam?nda nas?l temsil etti?ini koymas? aç?s?ndan, alandaki önemli bo?lu?u doldurmaya adayd?r. Mevcut ara?t?rma, “Instagram blog yaz?lar?n?n temalar? ve alt kategorileri nelerdir?”, “Instagram’a getirilen özellikler kullan?c?larda neyi te?vik etmektedir?” gelen yak?nsama ba?lam?nda ne söylemektedir?” sorular?na yan?t aramaktad?r. sorular? yan?tlamak amac?yla yaz?lar? içerik analizinin alt?nda yer alan tematik incelemeye tabi tutulmu?tur. Analiz neticesinde 3 ana tema ç?km??t?r. Bunlar; kurumsal, ili?kisel filantropik temalar?d?r. Ana temalar kendi içinde temalara ayr?lmaktad?r. Çal??mada bu kategoriler ele al?narak, bloglar? amac? tart??maya aç?lm??t?r.
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ژورنال
عنوان ژورنال: Yeni medya
سال: 2022
ISSN: ['2587-1285']
DOI: https://doi.org/10.55609/yenimedya.1153287